digital campaign
BLACK FRIDAY AT SWIMOUTLET
A web-based animation created for SwimOutlet's Black Friday e-mail blast as they kick off their holiday season with a splash. The online retailer’s most sought after products - performance swimwear, fashion suits, beach gear, inflatables, and even dry land training equipment are offered at 75% off MSRP for a limited time. Campaign results were quickly delivered and reported. A 25% year over year lift in sales and a 27% increase in email traffic.
